Jonathan Kemp

Jonathan Kemp

Part-time PHD Student at the University of Strathclyde with a day job as the Commercial Director of AG Barr plc. The PHD research examines the links between Behavioral Economics principles and actual in market consumer decision making within soft drinks - and provides a detailed analysis of the impact of the UK Soft Drinks Industry Levy - how and why it has worked and what are the learnings for global policy makers.